AI Lead Generation for Law Firms

Meet MAX

An intake pipeline that doesn’t depend on partner time

MAX is your AI lead generator. Describe the clients and referral relationships you want, and it builds a scored prospect list, runs personalised outreach in your firm’s voice, and qualifies every lead before it reaches you — so business development keeps moving even in the middle of trial prep.

Reach the clients and referrers you want on the books

AI lead generation for law firms starts with the right targets. MAX turns your ideal client profile into ranked prospects — the businesses, roles and referral partners that fit your practice areas.

Targets the industries, roles and regions that match your practice
Scores every lead by fit, so the strongest prospects come first
Verifies contact details before any outreach begins
Tracks signals that suggest a business needs legal support
Keeps prospecting while your fee earners stay billable

Qualify every enquiry before it costs partner time

Not every lead is a matter worth taking. MAX scores and qualifies each one, so the leads that reach your team are the ones ready to engage.

Scores each lead by engagement, fit, and buying signals
Multi-step follow-up sequences that adapt to opens and replies
Personalised emails in your firm’s voice — measured, professional, never spammy
Warm, relevant LinkedIn outreach to decision-makers
Proper sending practices keep your firm’s sender reputation protected

From qualified lead to booked consultation

MAX turns positive replies into booked conversations and hands over the full context — so your intake starts with a prepared first meeting, not a cold call.

Books qualified prospects straight into your calendar
Hands over full lead context — name, business, conversation history
Alerts your team when a qualified lead is ready for a call
Pushes every lead into your CRM with notes and status, no manual entry
Reports open rates, reply rates, and meetings booked in plain English

More ways Sevenfold can help

AI Receptionist for Law Firms

Calls answered, consultations booked — 24/7.

AI Executive Assistant for Law Firms

Inbox, calendar, and admin handled for you.

AI Social Media Manager for Law Firms

Credible, consistent content that builds your firm's authority.

AI Lead Generation for Accounting Firms

An advisory pipeline that fills itself between deadlines.

Questions & Answers

Everything you need to know.

How quickly can MAX go live in my firm?

Most businesses are live within days. Your onboarding manager connects your systems, loads your details into the AI brain, and walks you through defining your ideal client profile — no IT team needed.

How does MAX qualify leads for a law firm?

MAX scores every lead by engagement, fit, and buying signals against the ideal client profile you define — so your team only speaks to prospects who are genuinely ready to engage, with the full conversation history handed over.

Will MAX's outreach get my firm flagged as spam?

No. MAX uses personalised, human-sounding messages with proper sending practices — warm-up, throttling, and domain health monitoring. Your sender reputation stays protected.

Is this included in my plan?

Yes — every Sevenfold plan includes the entire AI team, all seven employees. See the pricing page for plan details.

Are your AI employees trained for Australian businesses?

They are trained for their roles — prospecting, writing, qualifying — and they learn your firm from what you feed the AI brain: your website, documents and FAQs. They never guess or invent details, and a human takes over whenever a matter needs one.

Can MAX target the practice areas and regions we want to grow?

Yes. Your ideal client profile sets the industries, roles and regions that fit your practice areas — MAX builds and scores the prospect list from that, so outreach only goes where you want growth.

Will the outreach match our firm's professional tone?

Yes. Messages are written in your firm’s voice from your own content — measured, professional and in Australian English — and proper sending practices keep your firm’s sender reputation protected.

Does the pipeline stop when the firm is closed?

No. MAX keeps prospecting through evenings, weekends and public holidays while your fee earners stay billable — qualified leads simply queue for the next working day.