Sevenfold for Law Firms — AI Lead Generation
AI Lead Generation for Law Firms
MAX finds the people who brief commercial and employment lawyers: directors, founders and HR managers at the companies you pick. He drafts the emails and sends them from your firm’s mailbox, and only after you’ve approved each one.
Finds HR managers and company directors
Flags companies hiring or recently funded
Sends nothing until your firm approves it
Stops a lead's emails once they reply
Drafts replies your lawyers check and send
Billable hours win every time
When did a partner last have a free afternoon for business development?
Your lawyers bill in six-minute units. Writing to the HR manager of a growing logistics company never makes the timesheet, so new commercial work waits on word of mouth. MAX, Sevenfold’s AI lead generator, takes that job off your partners. He looks up those decision-makers, emails them from your firm’s mailbox once you approve the wording, and tells you who answers.
The people who brief commercial and employment lawyers
Build a campaign around the clients you act for: HR managers at Sydney businesses employing 51 to 200 people, say, or founders of technology businesses. Every day MAX finds new matches, all with a verified work email.
- Narrow it by seniority, department, company size and keywords, and exclude titles you don’t want
- One campaign per practice area, such as employment and commercial, each with its own filters
Timing signals, ranked for your partners
MAX ranks each lead from A to D on fit and timing. A company with job ads up, or one that recently raised money, goes to the top.
- First emails mention the lead’s ‘why now’ signal, such as a hiring push, beside their name and company
- Test two versions of the first email and see which earns more replies in MAX’s weekly report
Your firm signs off every word before it’s sent
A law firm is careful about what goes out under its name. MAX drafts a one, three or five email sequence from your practice areas in the AI Brain. You edit or approve each one; any edit sends it back to draft.
- Sent from your firm’s own mailbox, so answers come back to your inbox
- Weekdays, 9am to 6pm firm time unless you change it, at least five minutes apart
Is MAX a fit for your firm?
Business clients only, by design
MAX finds people at companies. That suits commercial, employment and corporate practices. Firms that act for individuals will need another route.
Who a law firm campaign can reach
- Founders and directors of private companies
- HR and people managers
- CFOs and finance managers
- Operations managers at companies of the size you choose
Choose another route if
- You act mainly for individuals, for example in family or personal injury law
- You want enquiries from your website or referrers followed up
- You need leads sent to a CRM automatically
- You want open rates or meetings booked reported
Once companies write back
How MAX sorts the replies your firm gets
“Yes, we’d like to talk”
“Please speak to our general counsel”
“We already have a firm”
“I’m not the right person”
Getting started
What your firm sets up first
- Turn on lead sourcing and connect a mailbox. Outlook / Microsoft 365, Gmail, Zoho Mail, or an IMAP/SMTP account your firm runs.
- Set the firm’s time zone. Sending then follows your local business hours.
- Build a campaign. Give it at least one filter, such as a job title or a city.
- Approve the sequence. Then the first emails go to the decision-makers on your list.
More ways Sevenfold can help
Questions & Answers