Meet MAX
A pipeline of borrowers that fills itself
AI lead generation for mortgage brokers means the follow-up never stops when you’re heads-down on applications. MAX identifies your ideal borrowers, reaches out with personalised messages in your voice, and nurtures every refinance and pre-approval lead until they’re ready to talk.

Find refinance-ready prospects before they go looking
MAX turns your ideal client profile into a ranked list of prospects — scored by fit and buying signals, so the borrowers most likely to act come first.
- Builds prospect lists matched to the borrowers and referral partners you want
- Targets the right regions, roles and life stages for your lending focus
- Watches for intent signals that suggest a prospect is ready to move
- Scores every lead so the strongest fits rise to the top
- Verifies contact details before any outreach begins

Follow-up that never lets a pre-approval go cold
Rates move, and so do borrowers. MAX plans personalised sequences in your voice and keeps nudging until each refinance or pre-approval lead replies — or politely opts out.
- Personalised email sequences written in your brokerage’s voice — never templated blasts
- Multi-step follow-ups that adapt to opens and replies
- Keeps refinance and pre-approval enquiries warm until they’re ready to proceed
- Warm, professional LinkedIn outreach for referral partners like property agents and accountants
- Never lets an interested borrower slip through the cracks

Qualified borrowers, booked and handed over
MAX qualifies each lead, books the conversation, and hands over the full context — so your time goes into deals that close, not chasing dead ends.
- Scores and qualifies every lead so you only talk to borrowers ready to act
- Turns positive replies into appointments on your calendar
- Sends every lead to your CRM with notes, status and context — no manual entry
- Tracks open rates, reply rates and meetings booked in plain-English reports
- Works nights and weekends, so Monday starts with a warm list
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